February is #ReggaeMonth in Jamaica. This is a recognition of the importance of reggae to #Jamaica socially, musically and economically. It is being celebrated across the island and is supported by artists and the government alike. Check out the twitter handle @reggaemonth and the hashtag #reggaemonth
Jamaica is the home of reggae so, it is right that it is celebrated. Though the music still struggles to get the recognition it deserves, there are now other 'centres' of growth and expansion of #reggaemusic like the USA, Europe and even Japan. Where new artists from differing backgrounds are expanding the boundaries of reggae and building large followings.
Reggae month, therefore, is a good way for Jamaica to advertise that Jamaica is where it all began. That is something that will never change and cannot be taken away.
In the UK, the reggae market seems to have shrunk compared to mainland Europe where, you will find many international reggae music festivals like #Rototom Sunsplash #ReggaeJam and #Garance Festival. So, maybe the the UK reggae industry could put its weight behind a reggae month in the UK (maybe #reggaemonthUK) to re-energize the reggae scene and may give the music the critical mass, focus and exposure it needs.
We see for a few days in August each year how the Notting Hill Carnival gets a lot of exposure and is now recognized the world over. A countrywide celebration of Reggae annually could achieve the same thing. We have the tools to make this happen WE JUST NEED THE WILL!
Anyone for #reggaemonthUK
Link to dingazzmusic.com